PDC4S:\2018\Gauher Chaudhry - Email_Marketing_Intensive $1997\Week 2 | ||
 Up one directory... | ||
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 8. Here's an example empathy map and avatar for Erin | ||
| 9. And here's another example for Jackie | ||
 1. Here's the detailed outline for Lesson #2....pdf | ||
| 2. Here's the avatar I wrote for the golf niche (Lee Loffler, 71, Lady Lake, Florida)....pdf | ||
| 3. Watch this video from 3m11s onwards (empathy maps)....mp4 | ||
| 4. Watch this video (all of it) about empathy maps....mp4 | ||
| 5. Eben Pagan video on customer avatars (must watch!)....mp4 | ||
| 6. Here's our interview outline (which Anita explained)....pdf | ||
| 7. And here's the explanation from d.school on how to interview for empathy....pdf | ||
| Email Marketing Intensive - Week 2.mp4 | ||
| Part 2 - EMI - Google+.mp4 | ||