PDC4S:\2018\Billy Gene - Clicks Into Customers 2.0\3. E - Evaluation | ||
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 Step 1 What Do You Do with What They Just Told You | ||
| Step 2 Choose Your Winners and Find Out Where the Sale Should Be | ||
| Step 3 When to Use Each Sales Mechanism | ||
| Step 4 Evaluate the Content | ||
| Step 5 Who Should We Be Showing Our Advertising To | ||